Blogger
For a good portion of the semester I wrote a blog every
week. It was always due by Wednesday at midnight. This made the blog
consistent. The blog was the foundation for my other social media sites and
housed all the links to them. I used this platform as a starting point for my
business. It allowed me to establish what my business was about and where I wanted
to go with it. I loved using blogger. It was my favorite media platform to use.
It isn’t something that is as popular as Facebook and Twitter but I feel it is
a great place for a business to start. It allows business to connect with their
target market on a more personal level. I don’t know if I would use this form
of social media for my business only because of the popularity of other avenues
that work more efficiently.
I used twitter to connect followers to my blog, Facebook,
and other interesting topics and articles. The times I tended to post tweets
were during lunch time and in the evening. That is when most of my followers
were using this form of social media. I tried to vary my tweets so they covered
the EEI strategy. Making sure to keep them interesting and entertaining. I
wanted to involve my followers, making them feel like they were a part of the
business instead of just an outsider looking in. I tweeted 84 times, have 5
followers, and am following 14 others. As for my personal experience with
Twitter, I did not enjoy this social media platform at all. I found it to be
useless for my particular business. I do not feel Twitter would be a good fit
for a creative writing business. I think it is the best for breaking news,
sports updates, and other urgent types of information. I would not use this
platform for my business or for personal use.
I used Facebook to share creative thoughts, ideas, and
inspiring words to the people that liked my businesses page. It allowed me to
educate them about what my business did, the services that were offered, and
connect with them on personal level. Facebook for a business is one of the best
ways to communicate upcoming events, share stories, and educate customer about
the services that are offered. I think I had a great deal of good posts, with
my strongest being entertain and engage posts. Motivation was one of my main
focuses, along with asking followers to share their writings and thoughts. I wanted
to make followers feel like friends more than outsiders looking in. I definitely
needed to work more on my inform posts. For me, this was the most difficult
type of post to come up with. My
experience with Facebook was great! I personally love this social media
platform not only for personal use for but professional use as well. Every
business should have a Facebook page whether they are just starting out or they
are well established. It is a free and easy way for companies to get their name
out there for others to see.
HootSuite
HootSuite was used to manage Facebook and Twitter. I
connected both of these sites to HootSuite. I was able to schedule tweets and posts in
advance which helped me manage my time when posting. My experience with this
media platform was great! I loved being able to schedule posts and tweets in
advance in order to save time. It was a life saver. I could not have gotten through
the semester without the site! It was more than worth my time and I would
recommend any business that uses social media utilize Hootsuite.
Pinterest
I love, love, love Pinterest! I used this platform to share different
ideas, links, and pictures to my followers. My Pinterest was not just about
writing, but about many different form of art. I created a category for
motivational work, great writers throughout history, inspirational art, and one
I called dark inspiration. Pinterest is not for every business. It can be a
great way to link to other sites and share thoughts and ideas about what you
want your business to reflect but it can also be pointless. This really depends
on what you want for your individual company.
Niche Sites
A niche site that would work for my business would be
writer.com. It is a site that allows writers to come together and share their ideas
and writing with other creative and inspired people. A niche site is great once
your business is established and has a following. Without a following, a niche
site is useless.
Podcast
I used audacity to create the podcast. I made it to talk
about a few main points on how to work through the fear of writing. It was an interesting way to reach my audience
and I feel, for my business, it was a very effective way to speak to them. My
customer was a more creative person, enjoying art, reading, writing, and
listening. I had a great experience doing a podcast. I had never done one
before which made it slightly more difficult for me. If I were to use this
platform more, I would have been able to understand it better and work out the
glitches I ran into. Over all, I really enjoyed it though.
Vines and Videos
I used the Vine to create a short intro to my business. It gave
customers a glimpse into what we have to offer. Along with this, I created a
commercial. It gave a few main points that all writers should follow. It also
introduced my business. This is a great way for customers to see me as the face
of the company. I don’t really feel this is a good way for small businesses to
reach their target market only because many of these people don’t watch these
videos and vines.
